Hit Makers: The Science of Popularity in an Age of

Hit Makers: The Science of Popularity in an Age of Distraction NATIONAL BESTSELLERA Book of the Year Selection for Inc and Library JournalThis bookpicks up where The Tipping Point left off Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing goes viralIf you think a popular movie, song, or app came out of nowhere to become a word of mouth success in todays crowded media environment, youre missing the real story Each blockbuster has a secret historyof power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena Even the most brilliant ideas wither in obscurity if theyfail to connect with the right network, andthe consumers that matter most aren t the early adopters, but rather their friends, followers, and imitators the audience of your audience In his groundbreaking investigation, Atlanticsenior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has good taste, and some of the most popular products in history were one bad break away from utter failure It may be a new world, but there are some enduring truths to what audiences and consumers want People love a familiar surprise a product that is bold, yet sneakily recognizable Every business, every artist, every person looking to promote themselves andtheir workwants to know what makessome works so successful while others disappear Hit Makersis a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty first centurypeoples attention From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular In Hit Makers, Derek Thompson investigates The secret link between ESPN s sticky programming and the The Weeknd s catchy choruses WhyFacebookis todays most important newspaper How advertising critics predictedDonald Trump The th grader who accidentally launched Rock Around the Clock, the biggest hit in rock and roll history How Barack Obama and his speechwriters think of themselves as songwriters How Disney conquered the worldbut the future of hits belongs to savvy amateurs and individuals The French collector who accidentally created the Impressionist canon Quantitative evidence that thebiggest music hits arent always the best Why almost all Hollywood blockbusters are sequels, reboots, and adaptations Why one yearis responsible for the way pop music sounds today Why another yearcreated the business model of film How data scientists proved that going viral is a myth How th century immigration patterns explain the most heard song in the Western Hemisphere ➠ [Epub] ➚ Longbow Girl By Linda Davies ➪ – Ralphslaurensoutlet.co.uk Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing goes viralIf you think a popular movie [Read] ➲ On His Naughty List By Jessica Jarman – Ralphslaurensoutlet.co.uk song ➭ Fire Colour One Read ➵ Author Jenny Valentine – Ralphslaurensoutlet.co.uk or app came out of nowhere to become a word of mouth success in todays crowded media environment [PDF / Epub] ❤ Invisible Wounds ✅ Kay Douglas – Ralphslaurensoutlet.co.uk youre missing the real story Each blockbuster has a secret historyof power [KINDLE] ❆ A City Possessed By Lynley Hood – Ralphslaurensoutlet.co.uk influence [Download] ✤ Her Husbands Mistake Author Sheila O& – Ralphslaurensoutlet.co.uk dark broadcasters ➵ Mr Dove Über Den Wassern Read ➼ Author Maurice Shadbolt – Ralphslaurensoutlet.co.uk and passionate cults that turn some new products into cultural phenomena Even the most brilliant ideas wither in obscurity if theyfail to connect with the right network ❮PDF / Epub❯ ☃ Squirmy Wormy ✐ Author Lynda Farrington Wilson – Ralphslaurensoutlet.co.uk andthe consumers that matter most aren t the early adopters [Reading] ➿ Honeymoon By Sacha J. Witt – Ralphslaurensoutlet.co.uk but rather their friends [Read] ➵ Puck You Author Peyton Novak – Ralphslaurensoutlet.co.uk followers ❮KINDLE❯ ❄ Mountain Moonlight ❁ Author Jane Anderson – Ralphslaurensoutlet.co.uk and imitators the audience of your audience In his groundbreaking investigation ❴Epub❵ ➚ Evvie Drake Starts Over Author Linda Holmes – Ralphslaurensoutlet.co.uk Atlanticsenior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives Shattering the sentimental myths of hit making that dominate pop culture and business ❰EPUB❯ ✺ Confessio Fraternitatis Author Johann Valentin Andreae – Ralphslaurensoutlet.co.uk Thompson shows quality is insufficient for success [Reading] ➮ How to Save a Life ➶ unholy.obsession – Ralphslaurensoutlet.co.uk nobody has good taste ❰PDF / Epub❯ ✅ Mate Me [If You May] (The Millennium Wolves, Author Sapir Englard – Ralphslaurensoutlet.co.uk and some of the most popular products in history were one bad break away from utter failure It may be a new world ✮ Little Creatures Books ✰ Author Stephen Quayle – Ralphslaurensoutlet.co.uk but there are some enduring truths to what audiences and consumers want People love a familiar surprise a product that is bold ❮Read❯ ➲ Good Enough Parenting; The Sensible Discipline Guide for New Parents Author Lisl Fair – Ralphslaurensoutlet.co.uk yet sneakily recognizable Every business [PDF / Epub] ☂ The Boy Next Door By Jessica Jarman – Ralphslaurensoutlet.co.uk every artist [KINDLE] ❅ The Flowers of Adonis Author Rosemary Sutcliff – Ralphslaurensoutlet.co.uk every person looking to promote themselves andtheir workwants to know what makessome works so successful while others disappear Hit Makersis a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty first centurypeoples attention From the dawn of impressionist art to the future of Facebook ➸ The Tear Jar Free ➮ Author Celia Rees – Ralphslaurensoutlet.co.uk from small Etsy designers to the origin of Star Wars ❰PDF / Epub❯ ☀ The Last Days of the High Seas Fleet Author Nicholas C Jellicoe – Ralphslaurensoutlet.co.uk Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular In Hit Makers [PDF / Epub] ★ The Piping Times Author Jeffery Farnol – Ralphslaurensoutlet.co.uk Derek Thompson investigates The secret link between ESPN s sticky programming and the The Weeknd s catchy choruses WhyFacebookis todays most important newspaper How advertising critics predictedDonald Trump The th grader who accidentally launched Rock Around the Clock [KINDLE] ❅ Sorry Im Late, I Didnt Want to Come ❥ Jessica Pan – Ralphslaurensoutlet.co.uk the biggest hit in rock and roll history How Barack Obama and his speechwriters think of themselves as songwriters How Disney conquered the worldbut the future of hits belongs to savvy amateurs and individuals The French collector who accidentally created the Impressionist canon Quantitative evidence that thebiggest music hits arent always the best Why almost all Hollywood blockbusters are sequels ❰Reading❯ ➿ Down the Back of the Chair Author Margaret Mahy – Ralphslaurensoutlet.co.uk reboots [Reading] ➸ The Amber Princess By Henry Treece – Ralphslaurensoutlet.co.uk and adaptations Why one yearis responsible for the way pop music sounds today Why another yearcreated the business model of film How data scientists proved that going viral is a myth How th century immigration patterns explain the most heard song in the Western Hemisphere


About the Author: Derek Thompson

Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR s Here and Now He was born in McLean, Va., in 1986, and he graduated from Northwestern University, in 2008, with a triple major in journalism, political science, and legal studies He hasn t done much with the latter two In 2015, he wrote the cover story A World Without Work about the future of jobs and technology Hit Makers, his first book on the secret histories of pop culture hits and the science of popularity, comes out in February 2017 He has appeared on Forbes 30 Under 30 list and Time s 140 Best Twitter Feeds He lives in Manhattan.



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